If you aren't from this area, allow me to explain. The King of Prussia mall is [allegedly] the stuff that shopping dreams are made of. It boasts over 400 different stores, eight department stores, and none of that amusement park crap like the Mall of America. This is clean and simple retail euphoria. 2,793,200 square feet of it. That's a lot of floor space.
But the selection inside those walls is totally lacking. I head to the mall every couple of weeks, just to browse around and try things on and see what strikes my fancy. But nine times out of 10, I leave empty handed. I'm an infamously picky shopper, but seriously? Shouldn't a place as famed as the biggest mall on the east cost have something more to offer? If I was, say, an insecure 14 year old with no personal style, I'd be in heaven. Dark wash jeggings, ill-fitting miniskirts, and cotton cardigans in boring colors are everywhere. The mediocre picks appeal to the masses, which I understand is a safe bet for retailers. But while the store buyers are convincing middle-Americans to come in droves, they're simultaneously alienating fashion-forward shoppers. Unless, of course, you want to head to Neiman's and drop a cool couple grand on a few trendy pieces. Personally, I don't have that kind of cash.
Listen, all I want is for H&M to start stocking the awesome stuff that they generally reserve for their urban locations. Some strong shouldered jackets and faux fur, you know? I understand that those pieces don't sell as well, making it financially risky to put on the shelves. I get it, H&M, I do.
But as the selection in the mall stays consistently crappy, they're going to lose me as a customer all together. I can't imagine I'm the only one around here to feel this way. In fact, I've overheard other trend-savvy shoppers lament about the options in KOP retailers. To compensate, I've begun to do my shopping in better locations -- Suburban Square, flea markets, and, most recently, downtown Philly.
Last Sunday I took the train into the heart of the city and waltzed around Walnut Street before I had to head back to the suburbs for work. And let me tell you, it was way more fun than a morning at the mall. I'm a strong believer that an ideal autumn afternoon is spent in dark denim and a cozy knit poncho. (Ironically, I picked mine up at the H&M...in the mall.)
|Hudson jeans, Jessica Simpson leopard flats, H&M poncho|
|Wouldn't you rather look at this than the inside of a mall while you're shopping?|