Kudos to whichever Cover Girl marketing exec came up with this one.
The ad compares each CG mascara to its designer equivalent. I almost feel like this isn't legal, but nonetheless I wish I'd had this a couple weeks ago when I was trying to find a new (and affordable) mascara. I ended up getting MaxFactor 2000 Calorie. It's okay but I'd still like a more dramatic one.
I think the DiorShow/LashBlast comparison here is a little off, though. I've used both and DiorShow is infinitely better. I was never a huge fan of LashBlast--while it never clumped, it also never seemed to apply enough product for my far-from-natural liking.
At least all this recession stuff is making ads blatantly easy to follow...